Sustainable fashion is right at the intersection of social responsibility and environmentalism. It’s all about developing high-quality clothing and accessories that are made ethically using renewable, recycled, or sustainable resources and materials.
Why is it so awesome? Sustainable fashion can stimulate economic growth, save valuable resources and give old products new life. It’s a win for the fashion industry and the world. Just ask Watson. She’s a huge advocate of the growing industry.
Watson has championed socially conscious fashion for years, even launching her own collection.
In 2010, Watson teamed up with the fair-trade and organic clothier People Tree to release a small collection of clothing and home goods. Her 24-item collection used upcycled materials and organic cotton, and it was stitched, and embroidered by fair-trade groups.
She even traveled to Bangladesh to meet the makers behind People Tree and learn more about fair-trade practices.
This month, she’s taking part in the Green Carpet Challenge, an effort to bring sustainable fashion front and center.
Developed by the sustainable consulting Eco Age, the Green Carpet Challenge is a large-scale collaboration between high-end fashion houses (think Gucci, Armani, Lanvin) and buzzworthy celebrities. And right now, celebrities like Watson, Cate Blanchett, and Colin Firth are helping sustainable fashion take center stage at high-profile events.
Watson is working with her stylist to wear a new sustainable look every day of her latest press tour.
With the help of the stylist, Sarah Slutsky, Watson is going to head to toe (or, rather, earrings to shoes) in eco-friendly, socially conscious looks while she promotes her new film, “Regression”.
First day of Regression press off to an incredible start. Obsessed with this @ralphlauren look made only better by the company's long standing commitment to not use fur products. Jewels by @cartier who is committed to responsible and sustainable business principles and practices in both the supply chain and their own business. Shoes by @paulandrew are all handmade in Italy by artisans who have been making shoes for decades– some for generations And of course hair by the lovely @visapyyapy and makeup but by brilliant @charlottehayward @emmawatson
Slutsky is posting Watson’s outfits to Instagram daily, tagging the designers and brands, and sharing details about their sustainable practices.
And you don’t need to be a celebrity to rock socially conscious duds. If you want to do your part but can’t afford clothes from high-end fashion houses, you’re in luck: there are many up-and-coming brands and designers focusing on sustainable options that are affordable.
Supporting these makers is easier than ever before. From recycled jeans to hemp tank tops, there’s something for everyone who wants a more socially conscious closet.